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The Meaning of Cool

We like to think that we’re pretty cool. Although, the term “cool” remains ambiguous. As a result, our interpretation of what is means to be cool changes. Surely, we adapt our behavior over time to reflect our own individual coolness. As a result, its best to have options, especially when shouting from the rooftops about your love of Italy!

Of course, we still must define the term cool. So, what does it truly mean to be cool and when did people start being cool?

In the present sense of meaning, "cool," actually dates back to the 1930’s when it started gaining popularity within popular Jazz music circles. However, it wasn’t until the late 1940’s that it really came to prominence in mainstream media and by the 1950’s, it became widely used throughout society.

Synonymous with attitude and style, “cool” has been used ever since then, having adopted a variety of connotations surrounding fashion and trendiness – but what’s never changed is the desire to be cool.

Whether you care or not (and there are many modern alternatives around), everyone under a certain age wants to appear cool. Even people over a certain age want to appear cool to their peers – but perhaps their relationship to what it means to be cool proves to be slightly different. 

So how can we even start to define coolness?

Well, here at, we shall attack this question by defining it through a brief tour of our unique product range.

Holy Cannoli T Shirt 

It’s no secret, Italians are known for food. Nearly every Italian dish can be considered a delicacy and nothing represents this better than the “cannoli.” This famous pastry is largely hailed as the king of sweets, especially among Italians. The vast amount of love surrounding this popular pastry should be considered enough of a reason to wear it on a shirt! Funny? Yes. Smile? Who wouldn’t? In all, it’s safe to say, there’s nothing cooler than a sense of humor. 

Italia Coffee Mugs

In fashion and home ware, design is everything when it comes to feeling cool and you won’t find coolness anymore personified than with this elegant, uniquely-inspired coffee mug. You might say how can a coffee mug be so cool?

In this case, the coolness comes from the simplicity of its design and the quality of its print. This 15oz ceramic mug adds a pleasant feeling of sophistication to your morning cup of coffee.

Bella Italia Tank Tops

T-shirts and hoodies rarely go in and out of fashion – they are a mainstay and will probably remain that way forever. Opinions on tank tops however, do change with the times. Take our Bella Italia tank tops for example – right now they are spot on trend and, as well as looking cool, our premium 100% cotton material and traditional sleeveless design will certainly keep you cool.

Still think it’s hard to define cool? We’re getting there.

Italia T Shirts

Who doesn’t appreciate classic? A simple look capable of fitting an endless choice of styles proves to be always welcome in one’s wardrobe. Surely, when tailoring fashion to represent Italy, one can only lead by example. That’s why at Awesome Italians, we’re proud to offer an exclusive variety of crisp, vintage design variations and the highest quality manufacturing materials available. This standard is showcased no better than through our signature collection of Italia T Shirts.


Yoga Mats

When it comes to health and fitness, Yoga proves to be just about the coolest. Currently, yoga happens to be the fastest growing fitness industry in the United States. As a result, yoga accessories are expanding all the time. Fortunately, Awesome Italians is proud to improve on this trend with a series of Italy-inspired yoga mats.

Designed for all ages in mind, our series of yoga mats come in a variety of colors to complement your look and fit your style.

Ciao Bella Tote Bags

The last product we’ll highlight, in our attempt to define what it truly means to be cool, is our Ciao Bella Tote Bag range. Sporting a simplistic, floral theme design, the Ciao Bella Tote Bag is available in an exclusive theme of colors so you can mix things up or match a desired color scheme. Perfect for any situation; from shopping and lunching to sun-bathing at the beach.

Like many of the products included within the Bella Collection, displaying your pride and love for Italy in a subtle way is now more fun than ever.

Overall, your effort in expressing your own unique idea of being “cool” just became easier with our exclusive variety of Italian t shirts, accessories and gifts. By offering a unique collection of classic and bold styles with an understated and elegant feel, it may only take a sense of humor to complete the meaning of “cool.”

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